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Competition celebrates the best in consumer-packaged goods innovation.
October 15, 2025
By: Melissa Meisel
Submissions are being sought for the 2026 Mintel Most Innovative. The competition, in its second year, celebrates the best in consumer-packaged goods (CPG) innovation. The global recognition spotlights brands that are redefining categories, setting new standards and inspiring the industry to think bigger and bolder. Pivotal Moment The competition comes at a pivotal moment. Per Mintel, only 35% of global CPG launches in 2024 were genuinely new products, a decline from 46% in 2014 and ...
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